Exceptional
Beverage Programs
with Wellness-Driven Design

We work with venues, startups and established brands to craft drinks experiences that are as intelligent as they are memorable — from brand strategy and menu design through to events strategy and flawless drinks execution.

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13+
Years in Elite Hospitality
50+
Projects Delivered
78%+
GP on Cocktail Programmes
About
1
Discovery
We start by understanding your venue, brand, commercial targets, and team. No assumptions — just the right questions.
2
Strategy
A clear plan: positioning, menu architecture, GP targets, training needs, and a timeline you can hold us to.
3
Execution
Hands-on delivery — whether that's building menus, running training, launching a product, or activating an event.
4
Results
We measure what matters: GP improvement, cover spend, rate of sale, press coverage. The outcome, not just the output.

Cosmo Lewis is a London-based drinks consultant with 13+ years across some of the UK's most demanding environments — Annabel's Mayfair, Soho House Group, and Michelin-standard kitchens. The work spans cocktail menu engineering, GP improvement, wellness-led beverage development, and end-to-end brand launches.

As featured in AYU and This Is London — the approach combines commercial rigour with genuine creative vision, whether that's redesigning a cocktail list to hit 78%+ GP or building a wellness drinks brand from concept to launch.

Services
1
Menu Development & Curation
Menus engineered to increase average spend per cover, improve GP, and give your guests a reason to talk — built around your venue's identity and seasonal availability.
2
Brand Strategy & Positioning
Clear positioning that separates your brand from the noise — with a story, identity and strategy that resonates with buyers, press, and consumers alike.
3
Sales & Distribution
Doors opened into premium on-trade accounts, with the relationships and rate-of-sale strategy to keep the listings growing long after launch.
4
Staff Training & Education
Front-of-house teams that sell with confidence — bespoke training programmes that lift upsell rates, reduce waste, and create genuinely knowledgeable hosts.
5
Product Formulation
Drinks products developed from brief to bottling — with specialist expertise in wellness-forward formulation, adaptogens, and low/no-alcohol innovation.
6
On-Trade Strategy
A plan for winning and keeping premium listings — from wholesaler negotiations and incentive structures to staff advocacy and visibility at the bar.
7
New Brand / Product Launch
Full launch support from strategy to shelf — positioning, trade sell-in, press and influencer outreach, and the on-trade presence to make it stick.
8
Wellness-Led Drinks Programs
Low and no-alcohol menus that feel genuinely premium — capitalising on the fastest-growing segment in hospitality without compromising the guest experience.
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Clients
Tease
Wellness Beverages
Annabel's
Private Members Club
Soho House
Hospitality Group
Plates London
Restaurant
FIA Formula E
Global Motorsport
The Cocktail Service
Events & Cocktails
Toast Hospitality
Hospitality
Brits
Entertainment & Events
Decant Group
Wine & Drinks
Craigellachie Hotel
Luxury Hotel
Caravan
Restaurant Group
Notting Hill Coffee
Coffee Shop
Reviews
★★★★★
Exceptional Drinks Programme
"Cosmo completely transformed our cocktail offering. He understood our brand immediately — the GP improved significantly and our guests noticed the difference from night one. An incredibly rare combination of creative vision and commercial understanding."
James R.
F&B Director, Private Members Club
★★★★★
Invaluable for Our Launch
"We brought Cosmo in to build our drinks strategy from scratch ahead of launch. His knowledge of the on-trade is second to none — he opened doors we couldn't have opened ourselves and the programme he built has become a genuine differentiator for us."
Sophie M.
Founder, Drinks Brand
★★★★★
The Best in the Business
"Working with Cosmo on our wellness beverage menu was a revelation. He brought a level of thoughtfulness and expertise that went far beyond what we expected. The low and no-alcohol programme he designed has been praised by guests and press alike."
Clara T.
Head of Operations, Hospitality Group
★★★★★
Transformed Our Menu
"Cosmo's approach is unlike any other consultant we've worked with. He spent time truly understanding our concept before putting pen to paper. The result was a drinks menu that felt completely authentic to our identity — and that our team were proud to serve."
David K.
Restaurant Group, London
★★★★★
A Genuine Expert
"From the first conversation it was clear Cosmo operates at the very top of his field. His training sessions elevated our team's confidence and knowledge enormously. The feedback from guests has been outstanding and our upsell rates have never been higher."
Anna L.
General Manager, Luxury Hotel
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London, United Kingdom